Free tool
Sales Pipeline Calculator.
Slow follow-up quietly costs deals. Put a dollar figure on it with your own numbers and the lift you'd expect from replying faster.
Runs in your browser. Nothing is sent unless you ask for the report by email.
Your numbers
Drag, or type a figure
Your assumption. Set the lift you'd expect from replying to leads faster.
Your estimate
Live
Extra revenue / year, estimated
What a +10% lift in your close rate is worth: about 53 more closed deals a year.
Revenue today$2,112,000
200 leads × 12 × 22% × $4,000
With your +10% lift$2,323,200
200 leads × 12 × 24.2% × $4,000
Close rate
22% → 24.2%
Extra deals / year
53
An estimate from your numbers and your assumption. Not a forecast, and not a guarantee.
About this estimate
Your numbers and your assumption. Harvard Business Review's 2011 study of 1.25 million leads found that companies contacting a lead within an hour were nearly 7 times as likely to qualify it as those that waited an hour longer. That measures qualification, not closed deals, so the lift is yours to set. Estimates only, not a guarantee.
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Your numbers in writing, plus the Pipeline Audit Worksheet that shows where the leak is, stage by stage.
No black box. Your numbers, your assumption.
- 01
Speed to lead
In Harvard Business Review's 2011 study of 1.25 million leads, companies that contacted a lead within an hour were nearly 7 times as likely to qualify it as those that waited an hour longer.
- 02
Your assumption
Qualifying more leads isn't the same as closing more of them, so the calculator doesn't guess. You set the close-rate lift you'd expect, and it shows what that is worth.
- 03
Compounding result
Your lift is applied to your annual lead volume and deal value. The formula is spelled out below, with nothing hidden.
The formula
- Revenue today
leads a month × 12 × close rate × deal value- With your lift
leads a month × 12 × (close rate × (1 + lift), capped at 95%) × deal value- Extra revenue a year
with your lift − revenue today
We multiply your annual lead volume by your close rate and deal value to find today's revenue, then re-run it with your close rate raised by the lift you set. The difference is the extra revenue a year. Your real results depend on your team and your market.
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