Blog · Category

Analytics

Reporting, forecasting, and the numbers that actually predict revenue.

6 posts

Sales Forecasting: Methods That Actually Hold Up

Sales forecasting explained: the four methods, which one fits your pipeline, why most forecasts miss, and how to build one you'd bet payroll on — with the math.

Erin Moore

August 23, 2026 · 15 min read

Analytics

How to Calculate Win Rate (and Not Fool Yourself)

The win rate formula, the denominator decision that changes everything, what a good win rate actually is, and the four ways teams accidentally inflate theirs.

Erin Moore

August 14, 2026 · 5 min read

Analytics

Sales KPIs: The 15 That Matter (and 5 That Lie)

The 15 sales KPIs worth tracking — organized by funnel stage with what each one tells you — plus the vanity metrics that look like insight and aren't.

Erin Moore

July 24, 2026 · 18 min read

Analytics

Pipeline Coverage Ratio: What's Enough, What's a Lie

Pipeline coverage ratio explained — the formula, the truth about the 3x rule, weighted coverage, coverage by stage, and how to fix a gap without stuffing the pipeline.

Erin Moore

July 22, 2026 · 4 min read

Analytics

Sales Velocity: The Formula, the Levers, How to Use It

Sales velocity explained: the four-variable formula, a worked example, the four levers that move it, and the mistakes that make the metric lie to you.

Erin Moore

July 22, 2026 · 4 min read

Analytics

CRM Reports: The 9 Every Sales Team Should Run

The 9 CRM reports that actually change decisions — pipeline by stage, conversion by source, velocity, forecast vs actual, activity, and more — and how to read each one.

Erin Moore

July 22, 2026 · 8 min read

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